Yes, the NHS is to fund a sperm bank for lesbians - and for heterosexuals and bisexuals and transexuals. In fact, for any woman in need of the service. That includes, as the Mail on Sunday's sister paper tells us today, single women.
It will also be open to all ethnicities, so we could just as accurately have had the heading "NHS to fund sperm bank for Muslims" or "NHS to fund sperm bank for gay Jews".
We could even (in much smaller type and probably not on the front page because it's so inoffensive) have "NHS to fund sperm bank for young white widows of our brave boys serving in Afghanistan".
Except that in that instance, the implied outrage would be that only £77,000 had been set aside from the £100m NHS budget to help such women - and that they would be expected to pay £300 for the privilege of using the service.
It's the way they tell 'em, as Frank Carson would say.
Over at Gatwick airport, a woman arriving on a flight from Sierra Leone collapsed and died after disembarking. There is an ebola outbreak in Sierra Leone. There are fears that the virus could find its way into Britain. So yes, there's a scare (terror's a bit extreme) and yes, there was a death.
The woman in question did not, however, die of ebola.
It's the way they tell 'em, as Frank Carson would say.
Why are we lying to our readers like this? Why are we setting out to shock and alarm them? Do we think it will sell more papers?
After all, that's all we care about, isn't it? "You're only in it to sell papers" is the insult routinely thrown at journalists. Proprietors like Murdoch are interested only in profits and power.
Well no, actually. Journalists have an inherent and insatiable hunger for news. We chase and write stories because we are interested and we think others will be interested. We are compulsive gossips with a capacity for absolute discretion. We always, always want to be the first to relate a snippet of news, yet are often the most impossible people to get to talk.
When we have gathered up our goodies, we want to lay them out on a wonderful table for others to feast on; for our effort and skills to be appreciated and savoured. Newspaper proprietors provide that table and some - including Murdoch - share our delight in setting out the best china, the shiniest cutlery, the ripest fruits.
Alas, newspapers are not charities run for the public good. They are businesses. They have to make money to survive - and that means attracting paying customers to our restaurants of news.
So we should always be aware that If we put prime steak on the menu and serve reconstituted mince, we will lose our customers and our reputations and ultimately go out of business.
It's not much of a joke. Perhaps it's the way I tell 'em.