They may not be the most appealing pages, but what a story! The HSBC tax avoidance regime, complete with a boss ennobled by David Cameron provides a delicious combination of nasty bankers and nasty politicians. What's not to like?
The source, perhaps? As SubScribe has noted before, the rest of the Fleet Street gang don't care much for the Guardian. There is a residual resentment over the hacking fallout, there is disapproval of its links with Assange and Snowden. But rivalry and rancour shouldn't stop serious papers following up proper important stories. And HSBC counts as a proper important story.
Testament to this is the fact that the Mail has its follow-up on the top half of page one today, albeit celebrity-focused.
Strangely, it makes no other front, but The Times, which has its own tax avoidance agenda, gives it a full page inside and the Independent has a spread on 8-9.
The Guardian has to date run two fronts and six inside pages, so there is no shortage of material.
When the Telegraph was running its MPs' expenses series, every other paper was watching the clock until its latest material went live at 10pm to make sure that the best bits made the main runs. There was limited time for checking; the Telegraph had the documentation and so it was fully credited everywhere.
HSBC may not be as exciting as the expenses saga, but it's a bloody good tale that needs to be brought to people's attention. Well, I think so anyway. But what do I know? The Telegraph thinks differently.
Readers so gripped by the Bath road crash that they turn to page two for more may inadvertently reach this item at the foot of the page: