The newspaper generation still hasn't grasped this. Not only do the old-timers indulge in clickbait headline writing that fails to deliver, they continue the sleight of hand in print.
In a few minutes those whose skies are not as grey as those over SubScribe Towers will be out there with their cardboard specs and pinhole cameras. The Telegraph, however, seems to have got ahead of the game - for there on its front page is a picture of people watching the eclipse. Only trouble is, the people are in Australia and that particular eclipse was 13 years ago.
As it happens, the Mirror changed up from that to an account of a charity auction in which the Top Gear presenter sold a passenger-seat ride in his "last ever lap" for £100,000. That in the process of so doing he is reported to have called BBC chiefs f****** bastards seems par for the course and probably what his audience expected to hear.
The original splash now appears on an inside spread with a much better main heading and context for the strapline - although by all accounts to call the producer a "victim" is laying it on a bit thick.
Victims are murdered or raped. They also have the phones hacked or are mis-sold PPI policies. We need to find a new word to differentiate between levels of suffering.