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Snowboarding Jenny struggles against Kate up front... 

Jenny Jones
GB's bronze medallist Jenny Jones. Photograph: Daily Telegraph

...and Manchester United on the back

Monday 10 February, 2014

Olympic coverage in the newspapers tends to follow a standard pattern. When  the winning bid is announced there's a bit of head-scratching, which soon gives way to gripes about the organisational skills, human rights record, political correctness and general unsuitability of the host-to-be. 

This is followed by sneering about the design of the venues, the slowness of the building work, the unlikeliness of the project to be completed on time.

In the final weeks before the Games begin, assorted people with placards surface, eager to catch the eye of the  swarms of journalists and  broadcasting crews on their doorstep - who are in turn desperate for something to justify the huge cost of sending them to wherever.


Pull-out supplements with handy guides on unfamiliar sports and advice on who to watch in the water fencing heats are published  weeks before the Games begin (just like Christmas). These are put aside by readers who - at that moment - fully intend to make use of them. But by the time the supplements become relevant, they have long since been sent for recycling or used to light the fire.


Then comes the opening ceremony and suddenly everything turns from black and white into glorious technicolor, as though there has been a mass removal of dinge-tinted spectacles.


From there we move to the British team. We build up hopes that we fully expect to be dashed. If there are no medals in the first few days, questions are asked about whether enough is being spent on encouraging children to take up sport - and whether the great expense of sending no-hopers out to compete is justified.


Slowly, slowly, the sport begins to take over. We find that we are as interested in the Bulgarian luge team and the charismatic Australian swimmer as we are in our own ice skaters and equestrian stars.


Because whoever these athletes are representing, summer or winter, their skill is breathtaking. By the time the smoke has cleared from the final firework, journalists and readers alike have a tear in their eyes, sorry  that such a wonderful fortnight had to end.

The London Olympics broke the mould, but it was  soon put back together again. Newspapers are creatures of tradition and habit (which is why they are under threat) and they are often too slow to catch up with - let alone capture - the public mood. 

Yesterday we were thrilled by the snowboarding, and most especially by Jenny Jones who came third,  the first Briton to win a medal 'on snow' in the 90 years of the Winter Olympics. OK, it wasn't gold. But it was still something that had never happened before. It will set the Games alight for millions of viewers and it is likely to inspire thousands of young people

That is why Jenny Jones, not a holiday snap of Kate and George that had already been published in Hello!  should have been the main photograph on all the front pages today.


Every paper covered the story of the woman who went from selling doughnuts to winning an 'historic' Olympic medal on the news pages - a spread in the Mirror, page 3 in the Telegraph, Mail and Times - but the sports departments didn't seem particularly impressed.

Jones was not only passed over for the front of the Mail, she didn't even make the back. In common with almost every other paper, the Mail splashed its sports section on Manchester United's draw with Fulham. 

The exception was the Telegraph, which led its general sports supplement with the Games and restricted Moyes' misery to the Total Football section. 

The Telegraph is far from alone in having a supplement  devoted entirely to football, but it is the only paper to exercise this sort of restraint. The default setting for everyone else is to have football on the first few pages working in from the back of the main paper as well.

BBC2 achieved an audience of up to 3m for Jenny Jones's snowboarding event in Sochi, and its Winter Olympics coverage had a bigger share of the all-day audience than ITV on both Saturday and Sunday. So people are interested. Yet only the Guardian used an Olympic picture on the back - every other sports section restricted Jones to a puff to the coverage inside. 


It's not just snowboarding that suffers. It's every minority sport and most of the mainstream sports as well. Last weekend saw the start of the Six Nations rugby, the British indoor athletics championship and the ECB explaining why it has given Kevin Pietersen the boot. All of these, and horseracing, found homes however bijou - everywhere. But what about tennis, badminton, hockey, golf, cycling, boxing, rallying, equestrianism? Almost all consigned to the 5pt results page. Is this right?

SubScribe has conducted a brief audit of Monday's sports coverage.
You can see it below.

Picture
Yes, she does know what she's talking about
Just in case you were thinking 'she's just a silly old woman who doesn't realise that football is more important than life and death...
As a teenager Gameoldgirl had footballers rather than pop stars on the bedroom wall. 

And it was the ambition to be a football writer
that led to a career in journalism.
News got in the way
- but she still knows the offside rule.
...but she does
have form...
The Sun hairdryer front page
Picture
The Knight of the Hairdryer is one of the most successful people in the country and clearly has great leadership skills. 
He has a huge following of both admirers and detractors. 
But he is not the second Messiah, he is a football manager.
He is 71 and he is retiring. He has not died - and even if he had, the national newspapers' response would still be over the top.

Read more from SubScribe here 

Follow @gameoldgirl

Sun back page 10-402-1
The Sun
Main book 11 of 60 pages
Back page

Splash Man U 
Picture Rooney 
Puffs 1 x Olympics
2 x football

Inside pages
4 x football, 2 x Olympics, 

2 x racing, 1 x rugby, 
1 x Pietersen
Goals supplement 28 pages
Supplement advertising
2 20x3s, baseline strips on several pages, all for Wickes

Total football space 
33 of 88 pages (37%)

Independent back page 10-02-14
Independent
Main book 
16 of 56 pages
Back page
Splash  Cricket
Picture Bent (v Man U)
Puffs
1 x Olympics
1 x football

1 x athletics

Inside pages
5 x football, 4 x rugby, 

2 x Olympics, 1 x athletics, 
1 x Pietersen, 1 x opinion, 

1 x results
Advertising None

Total football space
5.5 of 56 pages (10%)

Guardian sports cover 10-02-14
Guardian
Main book
0 of 34 pages
Supplement
14 pages
Cover 
Picture Olympics
Splash Man U
s/c on Pietersen

Inside
6 x football, 2 x rugby
2 x racing

2 x Olympics, 
with cycling and athletics
at the edges
1 x opinion
Advertising 4 house ads

Total football space
6.5 of 44 pages (15%)

Telegraph sports front 10-02-14
Telegraph
Main book 0 of 30 pages
Sport supplement 16 pages
Cover Olympics
Puffs 1 x rugby, 1 x Pietersen
Inside pages
6 x rugby, 1 x opinion

4 x Olympics, with golf at edge
2 x racing, 1 x cricket
1 x athletics/equestrianism
Total Football supplement 

22 pages
Sport advertising 

1 10x7, 4 house ads
Football advertising 
1 page
Total football space
22 of 68 pages (32%)

Daily Star back page 10-02-14
Daily Star
Main book 11 of 52 pages
Back page
Splash Man U
Picture Rooney
Puffs 1 x football
1 x Olympics
Inside pages
4 x football, 4 x racing, 
spread on Olympics and Pietersen with bit of rugby, golf and athletics
Seriously Football pull-out

20 pages
Supplement advertising "in association with Wickes" 
1 x full page, 1 x half page,

1 20x3, 1 25x3, front page 10x5 
Total football space
25 of 72 pages (35%)

Mirror back page 10-02-14
Mirror
Main book 
11 of 52 pages
Back page 
Splash Man U
Picture Moyes
s/c football

Puffs football
Inside

4 x football 2 x rugby, 2 x racing, 1 x Olympics, 1 x Pietersen
Mirror Football
supplement 20 pages
Advertising "In association with Vauxhall" straplines,
baseline strips, 2 x half-page, all Vauxhall

Total football space
25 of 72 pages (35%)

Express back page 10-02-14
Express
Main book 12 of 64 pages
Back page 
Splash Man U
Pictures: Bent, Moyes
Write-offs Olympics, Pietersen, rugby
Inside pages
6 x football, 2 x rugby
2 x Olympics, with Pietersen, athletics and boxing at edge
1 x racing
Advertising 10x5 Sky,
25x3 Wickes, 15x2 betting, 
3 house ads
Total football space
7 of 64 pages (11%)

Times back page 10-02-14
The Times
Main book 12 of 64 pages
Back page
Splash Man U
Picture Man U
Puffs 1 x Olympics, 1 x rugby
Inside pages
4 x Olympics,racing 4 x rugby,
1 x cricket, 1 x racing, 1 x opinion
The Game supplement 20 pages
Game advertising Sky Sports baseline strips, 3 house ads
Total football space
21 of 84 pages (25%)

Daily Mail back page 10-02-14
Daily Mail
Main book 16 of 72 pages
Back page 
Splash Man U
Picture Rooney
s/c story Pietersen
Puff rugby
Inside
7 x football, 3 x rugby, 2 x opinion
2 x Olympics, with Pietersen and Football Extra, 1 x racing
Advertising Wickes 25x3, 
Sky Sports 10x5, 
Lloyds Pharmacy 15x2,
1 house ad
Total football space
8 of 72 pages (11%)

i back page 10-02-14
i
Main book 10 of 56 pages
'Back page'
Picture Bent (v Man U)
Splash Sport Matrix roundup 
Inside pages 3 x football, 2 x Olympics, 
1.5 x rugby, with golf and tennis, 1 x Pietersen, 0.5 racing, 1 athletics + results roundup
Advertising 4 house ads
Total football space
3.5 of 56 pages (6%)

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