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Murdoch and Milifandom

7/5/2015

0 Comments

 
Picture
Dear Rupert! What would we do without him? International dial-a-bogeyman, corrupter of the masses. Babies eaten, murdered girls' phones hacked, politicised teenagers harassed. No job too sordid.
Today he turns up in assorted papers in his guise as prime ministerial puppeteer. And it seems the power of this 84-year-old Aussie-turned-American is even more extensive than we feared - stretching even to the Daily Mail, which he doesn't own.
Some of us may have thought that the election battle was between David Cameron and Ed Miliband. Twitter and the blogosphere, however, have come to the view that it's Murdoch v Miliband.
The Tory Press has had a dreadful election campaign. But it's a mite unfair to lay all the blame on dear old Rupe. The Sun has been awful and the Times absurd, but the worst excesses have come from the Mail, followed by the Telegraph, which has today emailed its leader to everyone on its reader database urging them to vote Conservative.
That's the trouble with being a pantomime villain: you get the blame for everything - even sins you haven't committed.

Vote Rupert Murdoch out of power #VoteLabour

— abby #VoteLabour (@twcuddleston) May 7, 2015
Take Abby the #milifandom tweeter, for example.This 17-year-old has been one of the stars of the campaign. She began tweeting about Miliband a couple of weeks ago to counter the way he was being ridiculed by the Press. Her energetic posts - a mix of  "vote-Labour" messages and criticisms of Murdoch, his newspapers and his alleged influence over Cameron - quickly started a trend that transformed geeky Red Ed into a teenager's sex symbol. 
This was bound to arouse interest beyond Twitter: the Guardian and the Huffington Post wrote about her, the hashtag was a question on Have I Got News for You. 

#milifandom started because we were all fed up of Rupert Murdoch bullying Ed and people believing the lies he tells about him. #VoteLabour

— abby #VoteLabour (@twcuddleston) April 22, 2015
All of that was fine and dandy, but when Sun reporters went to her home and to her grandmother's home there was uproar. Abby had tweeted that she wasn't doing interviews. How did the reporters get her address when she had never published her full name or whereabouts? Why was her Nan being harassed?
Twitter's outrage knew no bounds. Murdoch and all who worked for him were scum, disgusting, rabid rightwingers, zombies. 
What's more, a Sun reporter "lied" when he tweeted that he had found her from the electoral roll. She was 17 and not registered. The reporters "stalking" her had probably used some illegal or underhand methods to get her address. Any resultant article would surely have been negative.

I'm not doing any interviews. I have as levels. Sorry.

— abby #VoteLabour (@twcuddleston) April 22, 2015

What are the odds that Murdoch's evil minions (reporters) are scurrying around trying to dig up some dirt on @twcuddleston #milifandom

— Plebby Plebberson (@clarecruiky) April 22, 2015

What has happened to @twcuddleston smacks of dodgy behavior that warrants investigation. Harassment by Media should be a crime

— sanardy (@sight38) May 5, 2015
Then ex-Tory-MP-turned-Sun columnist Louise Mensch decided to pitch in her tuppence-worth from across the Atlantic, suggesting that the entire #milifandom campaign had been orchestrated by the Labour Party and describing Twitter's young heroine as a liar and a disgrace. Tory trolls duly piled in. Very wise move, that, Louise. Very helpful.

.@twcuddleston #DownWithHypocrisy #TheMirrorKnockedToo #NoTweetsAtMirrorGroup #LabourFail #EdStone

— Louise Mensch (@LouiseMensch) May 4, 2015
Well here's a thing. The #milifandom phenomenon is one of the best stories of the campaign. Abby has an impressive collection of followers applauding her for "standing up" to Murdoch - but her digs at him are almost a sideshow.
The key factor is the way that one girl's engaging and vibrant Twitter personality has managed to reinvent Ed Miliband's public image and show that young people can and do care about politics. 
It's not surprising that the country's most popular paper should be interested. Every paper should have been. All that reporters needed was to establish her identity. 
The Sun is well known for paying for information -  there have been a few high-profile trials that hinged on that habit; it has also been rumbled offering £100 for "good news" stories about the Tories. Did it not occur to anyone that someone who knew Abby, however slightly - someone who goes to the same school, perhaps - might have contacted the paper and offered the information in return for a few quid?
Armed with her surname, it is perfectly feasible that the reporter found the addresses from the electoral roll, even though she is not on it herself.
And if that is what happened, how could the Sun - which ran no story, positive or negative - defend itself? By revealing how it came by the information and betraying its source? Come on.
As journalists, we criticise those who do all their reporting on the phone. Is one knock on the door and a polite conversation out of order? Is it really so terrible to go to the grandmother - assuming the reporters took "No" for an answer and then went away?
After all, Abby herself is proudly tweeting about her evenings/weekends spent door-knocking, presumably "disturbing" some voters in their seventies. Is a request for a newspaper interview more intrusive than asking someone how they intend to vote?

@rupertmurdoch when I had never mentioned my location and am by the way still technically a child. You disgust me.

— abby #VoteLabour (@twcuddleston) May 2, 2015
Abby's tweets on the subject are straightforward. She says she is curious to know how the reporters found her address and why they approached her Nan. She specifically says that she is not accusing anyone of harassment. But the mob is in full cry - and Murdoch is back under attack for "setting his hounds" on a "child", for bullying her, for employing scare tactics.
Is that really what he did? Personally?
I doubt it. But that's the trouble with being the baddie. People are ready to blame you for everything.
And so it is with that advert at the top of this post, with Murdoch's figure in front of a couple of Daily Mail front pages over which he has no control. 
What is surprising is that anyone still believes that newspapers have that much influence. The Daily Express gave its readers a direct order yesterday: "You must vote Ukip". Crikey. Even the most partisan papers usually stick to "should" rather than "must". Do people look at the Mail and think "I'd better vote Conservative or the world will end"?
The Times
There is no doubt that Murdoch does not want to see Miliband elected and there is equally no doubt that he has passed this message to his editors, who have responded dutifully. But the old man is out of touch and the result has been counter-productive because his papers look ridiculous. 
It's easy to laugh at the Sun and its old bacon buttie photograph, but some of the Times's splashes have also been dodgy. Take the £1,000 bill for every working family that was almost entirely retracted in a small page 2 correction. Then there's today's headline that the Queen will "take control" of the aftermath on top of a story that says no such thing because, of course, she can and will do no such thing.
It's a shame, because the front-end nonsense is bringing bad publicity that overshadows the good journalism on all sorts of subjects to be found inside both papers. 
The Times isn't a rabid rightwing organ that closes its pages to a contrary view. Today's paper has three columnists putting forward the case for Cameron, Labour and the LibDems; its chief leader writer used to write speeches for Tony Blair; there's a huge  "Vote Labour" sign outside the house of one of its star writers; Caitlin Moran has tweeted her support for #milifandom Abby.

The Sun
Do Sun readers buy the paper for political guidance? Probably not. They are more likely to be interested in the human interest stories inside, the sport, the motoring, the crossword and its generally jaunty air. 
The pity here is that those who shout loudest about the paper tend not to open it. Proudly declaring that they wouldn't have that rag in the house, they prefer to judge it by the front page or on columnists' outrageous comments that have been brought to their attention by someone else.
So those front pages will have done the Murdoch camp no favours. They are unlikely to have convinced anyone to vote Conservative, but they fired up young Abby. And if Miliband takes up residence in No 10 the apt headline could turn out to be "It was the Sun wot lost it". 

Look where I am! #Milifandom couldn't resist... pic.twitter.com/O1ARNnaV41

— abby #VoteLabour (@twcuddleston) April 25, 2015
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    Liz Gerard

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